Why Your Small Business Actually Needs a Website
The number of consumers who check out local businesses online has increased by almost a hundred percent. If you want them to pick you over your competitors, first, you should be found – through a website. You can be found in social media, but nothing proclaims professionalism like an effectively designed website.
If you’re still unconvinced about the importance of a website to your small business, reflect on the following:
More than 25% of consumers won’t deal with a business without a website.
Note that we are in the digital era, and Americans spend almost 24 hours weekly online, and up to 5 hours everyday on mobile devices. Consumers nowadays expect companies to have a web presence and tend to view one without a website as less professional.
People search for you online.
Among the benefits of having a small business website is being where consumers are. Companies that do have an SEO-prepped website have it for a lot of reasons too. For one, 97% of people go online to search for a local business, and 93 percent of online experiences start with a search engine. Google performs about 3.5 billion searches every single day, and chances are, someone local is looking for something you offer, a product or service, right this very moment. Unfortunately, that competitor of yours with a website enjoys has all the advantage.
When looking for a business and engaging with them, majority of consumers rely on websites.
Besides about 63% of consumers using websites when searching for and engaging with businesses, 93% of them begin with a search engine as well. What’s more, consumers often consider three sources before making a purchase decision, and 30% of them will automatically remove a business from their list simply because they have no website.
Digital content has a way with commercial transactions.
Companies that don’t invest in a website usually reason their industry isn’t online. But 75% of B2B buyers say their buying decisions are significantly affected by website digital content, and 62% also say they may make a final decision to make or not make a purchase based on such content alone.
About 75% of consumers admit to assessing a business’ credibility on account of its website design.
Believe it or not, people tend to think of a business with a website as being more credible compared to a business with none. People always want to know more about a business before trusting them, and a website is the first place they go to check. Then again, websites can vary widely. A bad design can boomerang on you, so be sure to pick the right web development professionals.